Stéphane Marceau
Chief Marketing Officer at Yellow Pages Group
M. Marceau who managed a major numeric transition at his company will share his vision and experience on numeric transitions for which video will play an important role.
Stephen Tapp
Chairman of the board, Neuhauz
CEO, Mash Media
Stephen will talk to us about the evolution of television for the last 20 years and why he thinks that it’s just a matter of time before enterprises own their private media. After using medias group platforms until today, how can brands benefit from their own platform?
Producing video and streaming it or making it available for download online gives rise to a number of legal issues. These can be complex, especially when it concerns the use of third party intellectual property. Even in cases where the material used is entirely developed in-house, there are a number of prudent steps that can be taken in order to reduce your potential legal liability. This session will provide a survey of various steps that need to be taken when producing and distributing video in an online environment.
Social media are a must in the actual corporative context. Implementing social network for businesses increases brand visibility, favors employee’s engagement and provides a vehicle for sharing the business values. How should we communicate corporative information while ensuring the respect of ethic code on Internet? How can we have transparent communications while engaging the community and promote members contributions. How can we efficiently measure social network return on investment?
Moderator: Guy-Charles Pelletier
Panel: Rob Manne
Vice President, Creative Strategy, Edelman Canada Daniel Laflèche
Vice President Operations, Parta Dialogue Sunny Handa
Partner at Blakes Katheline Jean-Pierre
Senior Manager / Head of online marketing, Deloitte
François Morin
Senior Director - Business Markets, Bell Canada
As it becomes a more prominent part of urban space, digital signage redefines the dynamics between individuals, the products they buy and the companies they do business with. Although it used to be considered a mere extension of the Web, digital signage is making its mark as a full-fledged communication medium with a language and conventions of its own, as well as specific constraints with regard to preserving the quality of the public space. Today’s communicators must learn how to integrate this technology into a broader communication strategy in order to enhance customer experience as a whole. This involves adapting to customer behavior and proposing advertising content that is both interactive and informative, but never intrusive.
Over the next two years, television industry will be challenged by radical technology innovations coming from many players (TV manufacturer, games, computers and cable industry). Those innovations will shake up actual paradigms, the same way that they changed and are still changing the music industry. Many newcomers such as Netflix, Hulu, Crackle, Google TV and Apple TV are already on the market. Moreover, Technologies such as Kinect, and App Mac, will also potentially revolutionize the media. Tomorrow’s leaders will be the ones who embrace the numeric experience…and let the users choose.
Before using video to communicate corporate messages, many Businesses faced the same challenges. How can we establish a good dialogue with the community in spite of all noise and distractions on the Internet? What are the best strategies in the actual economic context? In this panel, video experts will answer many burning questions related to corporate videos applications whether it’s direct, transcribed, multiplatform, online platform, UGC, HTML5, Flash, etc.
Moderator: Éric Giguère
President, Video Quotient
Panel: Éric Bordeleau
Producer, Productions Net Media.com Manuel Angelini
Product Director & SME, Internet TV Louis Ryan
President and founder, Stripes G. Gooder
Vice President Strategic Accounts, Brightcove
